Though Not On The High Street proved great to establish an online presence and a first customer base, what Ginger Rose needed was its own space, where to really express the brand’s personality. Personal gifts is what this store is about, and its owners wanted to establish a more direct conversation with their clientele.
They wanted a new logo and a total new image for the website, one that was clean, uncluttered, and totally functional.
Then, they wanted personalisation. Gifts for special occasions such as weddings or Father’s Day can be customised with details of the receiver – plus every product page has a clear reminder of a gift-wrapping option. This completes Ginger Rose’s offer with a thoughtful and very convenient final service that’s sure to seal the deal for visitors and improve conversion.
October 29, 2015
Branding, Design, Websites